3hm uses exacting methods for primary and secondary research, and maintains a vast practical experience in this field. Conjoint analysis, as innovative instrument to judge customer preferences, has made a substantial contribution to the automotive industry.

           The following examples of Market Research are at your disposal:
                  

• Market Analyses (internal and external )

• Market Segmentation/
  Target Group Analyses
 

• Distribution Analyses

• Competitive Intelligence

• Mystery Analyses

• Micro-geografic and Location Analyses

  Assumptions for Sales and Local Political
  Desicions.

  ► Example for dealers

  ► Example for manufacturer 

• Customer Satisfaction Analyses

• Automotive Market Research
  - Market survey regarding purchase
    behaviour of car drivers in the
    automotive aftermarket.
    3hm-CAR TRACKER

Last updated: 01/11/06 © by 3hm Automotive GmbH www.3hm.de