| Services > Strategic Marketing | ||
| Market
Strategies Market strategies ensure business success and create stability via actions and transparency of the control functions. |
Market-focused
innovation management In many industries the life cycle of products, services, technologies and organisations is rapidly shortening. The development and implementation of suitable innovative strategies are new challenges for companies and management. |
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| Product
and Service Management Development and creation of products, which meet customer demand, is a central marketing requirement. |
Customer Relationship Management Aside from the product offer, customer service and retention management represent critical success factors in a highly competitive environment. |
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Brand Management Successful brand management is not accidental. It arises from appropriate planning and controlling. From "no name" to "unmistakable brand name". Example: Brand Management for a tire manufacturer. |
Sales Control and Multi-Channel Management Stagnating and/or declining markets with increased focus on purchase activities require continual and consistent monitoring and examination. We recommend: strategic management of customers in accordance to their current and future requirements. |
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Customer Value
Management Successful and stringent customer value management is a significant profit driver for companies |
Strategic Price Management The price is often the major driver for profit, and contains much potential for a company. |
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Last updated: 01/12/04 © by 3hm Automotive GmbH www.3hm.de |
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